About · Amman, Jordan
A product design studio in Amman, on your hours.
Senior designers, a design lead who reviews before you see anything, and a development studio that builds what we design. English and Arabic, natively. Sunday to Thursday with the Gulf, four hours ahead of London, seven ahead of New York.
We make software look like someone cared.
The studio
Design on subscription, from a studio that also builds.
Recast is an embedded product design team on a monthly subscription. The unit of work is a stream: one active request at a time, worked until it is done, then the next. You file as many requests as you like; the plan decides how many run in parallel. Every competitor calls this “unlimited”. We say what it means.
The deliverable is Figma your engineers can build from — components, tokens, a spec frame per screen. Behind the design team is a development studio, so when you want the screen built rather than described, the same people build it in React, Next, Webflow or Framer, and there is no handoff to lose a week in.
We are in Amman because that is where the team is from, and because it gives our clients two things nobody else in this price band can offer: Arabic and English designed natively by people who read both, and a working week that runs with Riyadh, overlaps London and finishes before New York starts.
The Amman advantage
Two languages, one working week.
Arabic and English, natively
Real right-to-left layout, Arabic type that is set rather than substituted, correct numerals, dates, currency and mixed-direction strings. Not a translation pass at the end — the Arabic version is designed as a version, by a designer who reads it.
The Gulf working week
Sunday to Thursday with Riyadh, Doha and Dubai. A four-hour overlap with London every working day. New York files in the afternoon and wakes up to the first pass.
Checking the clock
Amman
—:—
The studio. Sunday to Thursday, 09:00–18:00.
Riyadh
—:—
Same clock as Amman. Doha too; Dubai is one hour ahead.
London
—:—
Your morning is our late morning. The overlap runs to early afternoon.
New York
—:—
Filed before you leave; the first pass is in your inbox when you wake up.
How the team is structured
Three roles, and a review step you never have to ask for.
Every stream has a senior designer working it, a design lead reviewing it, and a developer who can build it. The review is not a status meeting; it is a person looking at the screen before you do, with the authority to send it back.
01
You file it
Your board, or Slack on Growth
A title, what done looks like, links and files.
02
Designer works it
Senior product designer
Two directions in the plan's window, then revisions on the one you pick.
03
Design lead reviews
Before it reaches you
Checked against the brief, the system and the last delivery. Sent back if it is not right.
04
You see the reviewed version
Figma, spec frame, Loom
Comment in the file or on the board. Revised until you stop having notes.
05
Developer builds it
Scale, or quoted
Same channel as the designer. The design lead reviews the build against the spec.
Senior product designer
What they do
Works your stream. Named on the kickoff call, in your Slack channel on Growth, on the weekly working session.
What you see
Two directions on every request, then the revised screen with every state and a walkthrough.
Design lead
What they do
Reviews every delivery before it reaches you. Accountable for quality on Scale, on your calls. Swaps the designer if the fit is wrong, without a conversation about why.
What you see
Nothing, most weeks — that is the point. You see their name on the review note and hear from them when the brief needs a decision.
Front-end developer
What they do
Builds from the file they sat beside while it was designed. React, Next, Webflow or Framer. Included on Scale; quoted on Starter and Growth.
What you see
A pull request in your repository with the same names as the Figma file, and a preview of every state.
The person behind the work
Meet Daniel Makhamreh.
Our lead designer, with more than three hundred projects designed. Every case study in the work section, and every screen on this site, is his.
300+ projects designed
Daniel Makhamreh
Lead designer
- Projects designed
- More than 300, from booking systems and ordering apps to stores, marketplaces and websites.
- What you get
- A world-class lead designer on your work, not a junior with a template. Every screen on this site went through his hands.
- Where
- Amman, working with Riyadh, Dubai and London hours, in English and Arabic.
- On the kickoff call
- Him. The screen that annoys you most, the data behind it, and who uses it.
Meet your designer on the kickoff call.
Start a stream and the kickoff is scheduled on the next working day — your designer and design lead by name, your board set up, and the first request in progress. If you would rather talk first, twenty minutes is enough to tell you whether we are the right fit.
From $1,999/mo. 14-day full refund on every self-serve plan. Pause any month — unused days carry forward.