Sports infrastructure · 2025
STI Sports Infrastructure
A website that turns fifteen years of turnkey sports facilities into a clear, credible offer
- Industry
- Sports infrastructure
- Year
- 2025
- Services
- Websites · Front-end build
Services on this project:Websites Front-end build
The challenge
STI designs and delivers turnkey sports facilities and has done so for more than fifteen years. Its website said none of that clearly. Developers, contractors, schools and sports institutions arriving from a tender or a referral could not quickly see what STI builds, which systems it supplies, or the scale it works at.
The brief was a site that communicates scale and technical authority, and makes it easy to explore systems, products and projects.
What we did
- A performance-driven interface. A bold, clean layout with high-contrast visuals, a clear proposition in the hero and immediate access to systems.
- The catalogue, organised. Product categories such as flooring and turf, adhesives, stadium seats and track and running, each with an entry point; popular systems as cards with their ideal uses.
- The proof, up front. The company's numbers, project highlights, and the hundreds of clients across thirty industries, from schools to hospitality.
- Conversion built in. Calls to action placed where a visitor decides, and a mobile-first layout for people reading on site.
- A brand-centric palette of blues, light tones and a lime accent, matching STI's identity.
The result
STI now has a site that reads like the company: established, specific and easy to buy from. A visitor can go from the home page to the exact system they need in two clicks, and the scale of the business is visible without a brochure.
