Lifestyle backpacks · 2024
Delta Equipped
A dark, product-first store for a backpack built for athletes
- Industry
- Lifestyle backpacks
- Year
- 2024
- Services
- Product design · Websites · Front-end build
Services on this project:Product design Websites Front-end build
The challenge
Delta Equipped sells high-quality lifestyle backpacks to people who train, work and travel with the same bag. The Triumph was the product to launch with, and a normal store layout would have buried it in a grid. The site had to highlight what makes the bag worth it and streamline the purchase for someone who is already convinced.
What we did
- A product-first design. A dark, full-bleed hero with the bag and the name, the remaining-bags-today counter, and a buy-now action that is never far away.
- The detail that sells it. Close-up material shots, an "endless possibilities" section for the everyday use cases, and customer reviews with names and dates.
- Real store mechanics. Dynamic product filtering, single and double packs, a secure payment gateway and real-time inventory updates, so the counter on the page is the truth.
- Built in HTML, CSS and JavaScript with a responsive layout, so the experience is as smooth on a phone as on a desktop.
The result
A store that behaves like a launch page and sells like a shop. Customers explore, compare the packs and buy without leaving the mood of the brand, and the stock they see is the stock that exists.
