Loyalty and rewards · 2024
LoyalT
A loyalty app that puts rewards, deals and updates from many brands in one place
- Industry
- Loyalty and rewards
- Year
- 2024
- Services
- Product design · Mobile app
Services on this project:Product design
The challenge
LoyalT set out to give businesses a straightforward way to boost customer engagement and retention, and to give customers one app for the rewards, promotions and updates of the brands they already buy from. The product had to work for a burger chain and a coffee shop alike, on both mobile platforms, without a separate build for each.
What we did
- A user-friendly rewards experience. Customers browse brands by category, see their points and the deals on offer, and redeem with a QR code at the counter.
- Discovery built in. Top sellers, daily picks, recommendations based on previous deals, and promotions from the brands a customer follows.
- Flutter for the app, so one codebase ships to Android and iOS and the experience stays consistent across both.
- Firebase behind it, for real-time data synchronisation, secure user authentication and efficient storage, so points and deals are always current.
The result
Brands get a loyalty programme they can run without building software, and customers get one app instead of a wallet of cards. Points, deals and redemptions stay in sync everywhere the app is open.
