Influencer marketing · 2024
SWERV
The UI and UX for a marketplace where brands find creators and run campaigns end to end
- Industry
- Influencer marketing
- Year
- 2024
- Services
- Product design
Services on this project:Product design
The challenge
SWERV is a marketplace connecting brands with creators. The goal for the interface was a sleek, performance-driven product that simplifies collaboration while maximising discovery and engagement, one that appeals to influencers and to marketing teams at the same time, since both sides have to want to be there.
Our scope was the UI and UX: the structure, the flows and the visual language the product would be built from.
What we did
- Clear navigation. A streamlined dashboard gives influencers and brands obvious paths to manage campaigns, view analytics and connect, so the platform is intuitive at every level of experience.
- Smart discovery. Enhanced search filters, profile tags and recommendations let brands find the right creators by niche, engagement and audience demographics.
- Campaign management, simplified. From pitch to payment, an end-to-end workflow with built-in messaging, briefs, approvals and performance tracking.
- A modern visual identity. A bold, energetic design language of dynamic layouts, vibrant gradients and strong typography, reflecting the pace of influencer marketing without sacrificing legibility.
The result
A complete set of screens and flows for both sides of the marketplace: a brand searching by criteria and reviewing a creator's profile, a creator watching earnings and live collaborations, and the campaign page that joins them. The identity is strong enough to carry the product and disciplined enough to stay usable at scale.
